Developing a vision statement is a standard ingredient of organisational change management, but the statement itself is less important than the process of creating it.
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Sustainable change: 10 killer questions
It is hard to create large scale sustainable change in organisations. You are up against ingrained cultural habits and assumptions, internal political interests and a lot of anxiety – and that’s before you think about the threats and opportunities beyond the organisation itself and the technical challenges involved. If you are going to do it, you’ve got to give it your best shot.