Nearly every organisation has a “mission statement”, to the extent that the concept provokes some cynicism. This is usually, I assume, because, as with “values statements”, mission statements are the sort of thing one now has to have, irrespective of their truthfulness or utility or however banal the sentiment captured by them. Maybe mission statements are sometimes composed and adopted without much thought, care or commitment. The written results are sometimes unimpressive. But it does not alter one of the basics of organisational success – that it is essential to understand and adhere to a clear understanding of what the organisation exists for.
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What’s in a word? – Vision
Developing a vision statement is a standard ingredient of organisational change management, but the statement itself is less important than the process of creating it.
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