Today I accidentally rang my best client at 2.30 in the morning local time.  Oops. The response?  She laughed groggily, I laughed and apologised, said I’d go, but she insisted on spending 20 minutes talking about the issues I’d rung her to discuss.  I do not suggest that I have any expectation that my clients should welcome such calls, but the incident is, nonetheless, revealing.  It made me think about the relationships I aim to build with my clients and the qualities I look for in them. Continue reading →